Services
Everything your Ad Grant needs.
Handled for you, funded by Google.
A complete, end-to-end service from eligibility to ongoing growth, so every euro of free advertising you're entitled to actually gets used.
Google Ad Grants Services
A complete, end-to-end service, from the first eligibility check all the way through to continuous growth. Every step is handled by us, so your team can stay focused on your mission.
Onboarding and Assessment
Onboarding and Assessment
Before anything goes live, we make sure the foundations are right. We check your eligibility for Google for Nonprofits, audit any existing ad accounts, review your website, and identify the fastest path to activating your grant compliantly.
Strategy and Campaign Preparation
Strategy and Campaign Preparation
Good ads start with the right words. We learn your mission, your audience, and the language your supporters use. Then we build a keyword strategy that puts your cause in front of people already searching for it.
Technical Setup and Integration
Technical Setup and Integration
We handle the full technical build: account configuration, conversion tracking, Google Analytics integration, and compliance setup. Everything done correctly from day one, so there are no issues down the line.
Launch and Active Management
Launch and Active Management
Once live, we actively manage your campaigns every week: monitoring performance, adjusting bids, testing ad copy, and ensuring your account stays compliant with Google's grant policies at all times. We track what matters: donors, volunteers, beneficiaries, event sign-ups. Not just impressions.
Monthly Reports Tied to Your Mission
Monthly Reports Tied to Your Mission
Every month we send you a clear report connecting your grant directly to your mission: who you're reaching, what actions they're taking, and what we're optimising next. No jargon.
Growth and Expansion
Growth and Expansion
As your campaigns mature, we expand into new keywords, audiences, and campaign types, continuously pushing for more reach, more engagement, and more impact for your mission.
Our Approach
How we get your grant working and keep it that way.
Most nonprofits either don't know about Google Ad Grants, or don't have the bandwidth to use them properly. We take everything off your plate, from eligibility check to ongoing management, so your cause shows up when people are searching for it.
Discovery & Eligibility
It starts with a free audit. We confirm your eligibility for Google for Nonprofits, get to know your mission, and map the fastest path to activating your grant.
Strategy & Setup
We build your keyword strategy, write your ads, and configure your account for compliance and performance.
Launch Account
Your campaigns go live, reaching people actively searching for causes, themes, and topics connected to your mission.
Ongoing Management
We monitor, optimise, and report every month. Your account stays compliant, active, and continuously growing without any input from your team.
Timeline
From application to impact: what to expect.
Application Process
We guide you through the Google for Nonprofits registration and Ad Grants application, handling the process and making sure everything is submitted correctly for a smooth approval.
Account Strategy Development
Once approved, we research your keywords, study your audience, and build a campaign structure designed specifically around your mission and goals.
Campaign Setup and Launch
We build your campaigns, write your ads, and set up all tracking before a final compliance check. Once everything is confirmed, we launch.
Ongoing Management and Reporting
With your campaigns live, we take over day-to-day management: optimising weekly, reporting monthly, and continuously pushing for more from your grant.
Simple, transparent pricing.
Every plan includes Google Ad Grants registration, full account setup, and ongoing compliance monitoring. Pick the level of management that fits where your organisation is right now.
Essential
€208
per month + IVA
- Grant application & setup
- Core campaigns
- Quarterly keyword research
- Basic A/B ad copy testing
- GA4 + GTM one-time setup
- Monthly compliance monitoring
- Monthly performance summary
- Quarterly strategy calls
Best for: Smaller organisations taking their first steps into paid search.
Book a CallGrowth
€375
per month + IVA
- Everything in Essential
- Full campaign suite
- Monthly keyword research
- Multi-variant ad copy testing
- GA4 + GTM setup & maintenance
- Weekly compliance monitoring
- Bi-weekly detailed reporting
- Landing page recommendations
- Monthly strategy calls
Best for: Organisations with a growing digital presence looking to do more with their grant.
Premium
€625
per month + IVA
- Everything in Growth
- Full + advanced campaign strategies
- Continuous keyword research
- Continuous ad copy optimisation
- GA4 + GTM setup & custom events
- Daily proactive compliance monitoring
- Weekly reporting + live dashboard
- Hands-on landing page optimisation
- Bi-weekly strategy calls
- Dedicated account manager
Best for: Organisations that want expert, hands-on management and the highest possible return from their grant.
Book a CallNeed a different setup? Get in touch and we'll find the right fit.
Other Services
Building toward full-stack digital growth.
Ad Grants is where we start. As results grow, we help you build the complete digital infrastructure your mission deserves, expanding into new channels and strategies.
Paid Ads
Targeted paid campaigns across Google and Meta.
SEO
Organic search strategy built for mission-driven organisations.
Analytics
Clear reporting that shows the real impact of your digital presence.
Audits
A full health check of your existing digital marketing.
Time for your mission to be found.
Every month you stay invisible, the reach your mission deserves goes unrealized.
Contact Us
Get in touch
Have a question or want to know more? Send us a message and we'll get back to you within 24 hours.
