About Us

We're on a mission to help nonprofits be heard.

Built by someone who spent 4 years inside the nonprofit digital advertising space and saw the same problem everywhere: the organizations doing the most important work have the smallest platforms.

A team working together in a meeting room

Your mission deserves to be found. We make sure it is, without adding a single task to your team's plate.

Our Story

Built to Make
Great Causes Visible.

After managing 700+ campaigns for 60+ nonprofits and seeing 97% of available grant funding go unused, the pattern was clear: this wasn't a knowledge problem. It was an infrastructure problem. More than 80% of nonprofits operate with no written digital strategy. The tools, expertise, and reach that drive real impact have always been easier to access with a big budget. The teams doing the most important work have the smallest platforms.

I started Onepct to close that gap. I kept seeing the same missed opportunity: up to $10,000 a month in free Google Ads, available to eligible nonprofits, and almost none of them using it effectively, or at all.

Onepct manages the whole process, from eligibility and setup to ad creation, optimisation, and reporting. Your team stays focused on the mission. We make sure the right people find it.

Our Mission, Your Impact

The organizations doing the most important work shouldn't have the smallest platforms. That's the problem we exist to solve. We help nonprofits build sustainable digital growth through expert management of their Google Ad Grants, turning a free $10,000/month ad grant into real, compounding reach: more people finding your cause, more supporters taking action, more mission delivered.

Steady Progress, Real Change

We believe in the power of incremental improvement. One percent better each day adds up to transformative change, for the causes that need it most.

Steady Progress, Real Change

We believe in the power of incremental improvement. One percent better each day adds up to transformative change, for the causes that need it most.

Our Conviction

Social impact and entrepreneurship aren't opposites. They're multipliers.

One percent better, every day.

The belief that small, consistent improvement, one percent better each day, adds up to something transformative. It's a philosophy that runs through everything we do.

0%

How We Optimize Campaigns

Incremental gains, compounded over months.

1%
every day

How We Build the Company

Steady growth over flashy shortcuts.

0+

How We Think About Impact

Every nonprofit we help is one more cause the world can find.

Our Values

What drives how we work.

01
01

Mission First

The nonprofit is the hero. Always. Every decision, from how we build campaigns to how we report results, starts with one question: does this advance their mission?

02

Radical Transparency

No hidden fees. No jargon-filled reports. No vague promises. We publish our pricing, explain our work in plain language, and report on the outcomes that actually matter.

03

Deep Expertise

We're not generalists learning on the job. Four years, 60+ nonprofits, 700+ campaigns, all in this specific space. We bring the specialization the sector deserves but rarely gets.

04

True Partnership

We're an extension of the team, not a vendor on a contract. We learn the mission, understand the audience, and care about the outcome. The relationship doesn't end at the monthly report.

05

Relentless Improvement

One percent better, every day. We optimize continuously, learn from every campaign, and compound small gains into results that actually change things.

06

Bold Conviction

We're not afraid to say the sector has a problem. Nonprofits are digitally invisible, and the tools to fix it are going unused. We believe we can solve it, and we're building the company to prove it.

06

Your mission deserves to be found.

Let's make it happen.

More supporters are searching for causes like yours right now. The tools to reach them exist, most organizations just don't know it yet.

Every month you stay invisible, the reach your mission deserves goes unrealized.

Change starts with a free audit. No commitment required.

Get a Free Audit

Contact Us

Get in touch

Have a question or want to know more? Send us a message and we'll get back to you within 24 hours.

Person working at a desk

FAQs

Common questions

Everything you need to know about the Google Ad Grants programme and working with Onepct.

  • Google Ad Grants is a programme that gives eligible nonprofit organisations up to $10,000/month in free Google search ads to promote their mission and initiatives.

  • Nonprofits that hold valid charitable status, are registered with Google for Nonprofits, and meet Google's programme policies are eligible to apply. Not sure if you qualify? Get a free audit and we'll check for you.

  • We provide end-to-end management: eligibility checks, application assistance, full account setup, keyword research, ad creation, ongoing campaign management, compliance monitoring, and monthly reporting.

  • With effective management, nonprofits typically see increased website traffic and engagement within a few weeks of launching. Meaningful growth in donors and volunteers generally follows within one to three months.

  • Yes. The grant can only be used for text ads on Google search results, targeted to keywords aligned with your nonprofit's mission. We ensure your campaigns stay compliant with Google's policies at all times.

  • Absolutely. We specialise in getting nonprofits started from scratch, handling all technical setup, training, and ongoing management so the process is smooth from day one.

  • We can audit your existing account, identify what's underperforming, and take over management to get more from your grant. Many organisations come to us after struggling to manage it themselves.

  • Our plans start at €100/month. Every plan includes registration, full account setup, and ongoing compliance monitoring. See our packages for a full breakdown.

  • Get a free audit. It only takes a few minutes and we'll tell you exactly what's possible for your organisation.

Still have questions?

We're here to help you

Get in touch